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Vimax Magazine is the monthly trade publication for business people working in the market of pet supplies and services. It is posted at no charge to 11,500 Italian pet business people – i.e. petshops, grooming salons, garden centres, professional pet breeders, veterinary surgeries, distributors, manufacturers, importers, exporters, trade associations and publishers – as well as 3,500 leading companies in the rest of the world.

The editorial team collaborates with renowned journalists and experts that write about topicalsubjects and technical and scientific issues regarding the pet supplies market. Vimax Magazine is available also online. Click on the cover to read it now or go to the past issues section to read the older publications.

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Pet world news

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on Thursday, 31 May 2012 in Italian market

No crisis in the Italian pet supplies industry

The Italian market of pet supplies is not suffering from the economic downturn. Data show that, despite the difficult situation, the Italian owners still buy industrial food for their pets, the only one designed specifically to meet their nutritional demands.

The 2012 Assalco – Zoomark Report shows that the main sector in the pet supplies market – i.e. dog and cat food – grows by 2.1% in Italy.

In 2011 the pet food sector recorded a turnover of 1.604 million euros, 870 of which for cats and 650 for dogs; 80 million euros is the value of snacks and treats sales, a segment that is mainly concentrated on dogs.

These are the figures that the 5th Assalco – Zoomark Report mirrors. The annual research detects the trends within the market of pet food and care products in Italy and is developed by the Italian Association of Pet Food and Pet Care collaboration with Zoomark International, the International Exhibition of Products and Accessories for Pets.

What impresses is the Italian growth, which exceeds the European average (considering Italy, France, Germany, the United Kingdom, Spain, Holland), which is 1.6% (source: SymphonyIRI, year ending in December 2011).

The market of food for other pets (birds, fish, rodents, etc.) - monitored only in the grocery channel - is worth around 20.8 million euros and shows a slight decrease (-0.7%). Positive is the trend in the sector of ‘other products’, which means pet care, beauty, comfort and play, which produces a turnover of 60.1 million euros in the grocery channel and an increase by 1.5%. The segment of cat litter is again the strongest seller in the grocery channel, when considering only non-food products: value sales amount to 61.7 million euros, although they are decreasing by 1.9%.

(extract from "Pet food: +2.1%", Vimax Magazine June 2012)





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The voice of the market

The business world of pet supplies and services is quite varied, a blend of small and medium business activities as well as multinational groups, all working to improve pet wellness and let the market grow.

Vimax Magazine speaks to that varied and dynamic world through a punctual and influential editorial b2b product.


A great project

Vimax Magazine is the leading Italian means of trade information, a real work tool for the people that act in the pet supplies industry, distribution and service.

By means of the publication, the companies dialogue with their partners and potential buyers, the experts inform, guide and explain new scenes, the readers find new stimuli for their business.


Because you are worth it

To make sure that a professional means of communication keeps up with the market developments, it must cultivate dialogue with its readers.

This is the reason why we invite you to keep us informed about your activities, which can become useful news for the market, and to send us your comments.