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Welcome

Vimax Magazine is the monthly trade publication for business people working in the market of pet supplies and services. It is posted at no charge to 11,500 Italian pet business people – i.e. petshops, grooming salons, garden centres, professional pet breeders, veterinary surgeries, distributors, manufacturers, importers, exporters, trade associations and publishers – as well as 3,500 leading companies in the rest of the world.

The editorial team collaborates with renowned journalists and experts that write about topicalsubjects and technical and scientific issues regarding the pet supplies market. Vimax Magazine is available also online. Click on the cover to read it now or go to the past issues section to read the older publications.

July August 2016

 

The July August 2016 issue is now available! Click on the cover to read it online. You can read also the previous issues in the Past issues section

 

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Pet world news

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Hurtta welcomes new top designer

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on Monday, 06 October 2014 in products

Ivana Helsinki’s long-term fashion designer Jukka Puljujärvi has joined the design team of Hurtta. Best Friend Group Oy’s Hurtta products are high quality dog outdoor clothing and accessories that have been designed with a better fit, durability and comfortable use in mind.

Strengthening Hurtta product development with a new designer is closely associated to Hurtta’s ambition to gain growth both in the company’s Nordic home market and also in international markets.

Tags: pa, partnerships
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Iams and Eukanuba acquired by Spectrum Brands Holdings

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on Thursday, 25 September 2014 in international market

Spectrum Brands Holdings, Inc. announced Tuesday the signing of a definitive agreement to acquire Procter & Gamble’s European pet food business, consisting of the complementary IAMS® and Eukanuba® premium brands. Financial terms of the transaction were not disclosed.

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Larger, One-Floor Exhibit Hall

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on Wednesday, 02 July 2014 in trade shows

Backer’s 48th Annual Total Pet Expo in Chicago (Rosemont), will feature an easier-to-navigate, one-floor layout in a larger exhibit hall for the upcoming 2014 show, September 19-21 and for the 2015 event. The show has been on two levels for the last 13 years.
 
The Donald E. Stephens Convention Center’s premier 250,000-square-foot  hall recently became available for both the 2014 and 2015 fall shows, so we decided to make the move,” said Colette Fairchild, the show’s director. “Moving to one floor makes the show much easier to navigate while allowing us more flexibility for our special interest areas such as our education stations and specialty pavilions. Based on the feedback we’ve received, we’re confident that the new layout will be well received by both buyers and exhibitors”, she added.

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SynergyLabs: new Director of Sales

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on Monday, 05 May 2014 in companies

Howard London joined SynergyLabs® as Director of Sales. London, with more than 20 years of pet industry experience will be overseeing a dynamic sales team that covers worldwide distribution of SynergyLabs® products including Dental Fresh®, Shed-X®, Fooey!®, Richard’s Organics™ among others.

London’s background includes heading the sales/marketing pet division of a large human product manufacturer, successfully launching and growing new and existing brands to international recognition, and owner of a pet industry consulting firm.

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Kong wins 2 prestigious awards

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on Friday, 02 May 2014 in companies

KONG were absolutely delighted to receive 2 prestigious retailer awards at PATS 2014
The first was awarded by Pet Product Marketing trade magazine – for KONG Off/On, the toy with an ingenious switch to turn the squeak off which won the Product Innovation Category in Pet Product Marketing Retailer Recommended Awards.
The second award - PATS 2014 Best Dog Accessory, was presented for KONG WildKnot Bears, the cute, soft but very strong toy for dogs.

Tags: awards, dogs, toy
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The voice of the market

The business world of pet supplies and services is quite varied, a blend of small and medium business activities as well as multinational groups, all working to improve pet wellness and let the market grow.

Vimax Magazine speaks to that varied and dynamic world through a punctual and influential editorial b2b product.

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A great project

Vimax Magazine is the leading Italian means of trade information, a real work tool for the people that act in the pet supplies industry, distribution and service.

By means of the publication, the companies dialogue with their partners and potential buyers, the experts inform, guide and explain new scenes, the readers find new stimuli for their business.

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Because you are worth it

To make sure that a professional means of communication keeps up with the market developments, it must cultivate dialogue with its readers.

This is the reason why we invite you to keep us informed about your activities, which can become useful news for the market, and to send us your comments.

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